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11 February 2008
Opening Doors to New Markets
West Africa Trade Hubs help develop region's export markets
(Video received from USAID West African Trade Hub. Produced 2006. Filmed on location in Burkina Faso, Cote d'Ivoire, Ghana, Guinea-Bissau and Senegal.)
(begin transcript)
(Article body is the transcript of the recording for "Opening Doors to New Markets” video. Produced by USAID WATH in 2006. Music by Youssou N'Dour, Issa Bagayogo, Christopher Doozie and Obe David.)
Welcome to the modern era of West African business.
Home to 300 million people of diverse cultures, West Africa is rich in mineral and agricultural resources.
Also found here are unique products with untapped potential in global markets.
Twenty-first-century West Africa is energetically constructing its business infrastructure and export capacity.
USAID-funded West Africa Trade Hubs are helping develop these exports of apparel, handicrafts, cashews, shea butter and seafood, acting as an honest broker to seal deals.
The hubs provide industry-specific training and technical assistance to export-ready businesses.
(Instructor): "Every time some subject comes up, whether its labeling or packaging, go look at that page and scratch your heads and put your glasses on and look at the piece of paper and then make sure that what's written there is [fade out]."
These businesses are delivering world-class products to a global market.
(end transcript)
(Distributed by the Bureau of International Information Programs, U.S. Department of State. Web site: http://usinfo.state.gov)
